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Over the years, your brand has come in contact with different consumers with different needs, however, there are certain things that's universal to all consumers, something that makes them relate with a brand and if you've over looked these all these years now is the time to buckle up Here are 3 things consumers definitely want from a brand. 1. PRODUCT EXPERTISE/KNOWLEDGE People pay for knowledge and value. In order to sell to your customers, it is important to understand the knowledge behind what you do. Never assume that people know in detail, the knowledge behind you/your products. Customers want you to share the story, the knowledge, they want to know all the about the special techniques involved in making that product. Giving customers the knowledge about a product or service helps to justify the value of the product being sold or the service being rendered. 2. GREAT CUSTOMER SERVICE Great customer service starts with great staff.  To offer great customer service, you need...

 There's just something unique and unquestionably fabulous about some ladies. They seem to have a super power for being able to seamlessly look polished and refined, no matter the outfit they have on. I'll tell you why. It's all in the little details!! Anyone could wear a white tee with a pair of jeans and look 'okay'. But to really look polished, you have to pay attention to your ensembles. Luxury pieces or even staples do not necessarily give you a polished look, it's pairing them to work right for you, that does the magic. So preserving a great sense of style at all times, is what the true goal should be.  Let's show you how to dress successfully and look uber chic. Tracee Ellis Ross Veronica Odeka Eliminate The Excess Start with decluttering your overall style. You could get yourself a style workbook or a consultation if need be. The aim is to exclude pieces that do not fit into your style, in other to give room for the ideal one you are looking to creat...

 Dear Vanestyle readers, the last couple of weeks has been rough for the citizens of Nigeria, particularly the youth and as a supporter of Nigerian brands, we stand in solidarity with the youth and their cause. While we are committed to bringing you the latest news, tips, hacks and everything about the world and business of fashion, we are deeply saddened by the events that led to loss of innocent lives, looting of business and disrupt in the order of affairs. We offer our deepest condolences to the families and friends of the fallen heroes of this movement. We solemnly extend our empathy to our fellow entrepreneurs whose properties were torched and looted. We Salute our courageous and gallant youths. Thank you for waking up at last. Thank you for deciding never to be silent in the face of injustice. Thank you for your commitment to accountability, unity, and integrity. Thank you for fighting for a better Nigeria. May God bless us all

First and foremost, what you should know is that Your Customer is your boss- The customer is King so it is important to attract the right audience. Attracting the right audience starts with you- You have to know what your brand is about. Once you identify what your brand is about, make sure you communicate that identity properly, so your consumers can identify with the personality behind the brand, one way to do this is to be authentic with your aesthetic and be consistent in the way you communicate your brand's ethos.  A friendly strategy to attract your customers is to tell your brand's story, do this by informing, educating or inspiring your audience. This is necessary because people want to know that your brand speaks to them, that they can relate with your brand. You should properly utilize hashtags and SEOs (Search engine optimization) because they work in attracting the right audience. Pay attention to your analytics to have an insight into the lives of your consumers. E...

Africa is full of creativity, just look around and you'll notice instantly it is not what our designers are lacking, instead of its more about learning new techniques and implementing strategies that are business fueled to increase the voice for their brand positioning. It is not enough to have a passion for creativity, we must possess an all-round knowledge of Business development and management.  As a fashion consultant and style insider its part of my drive to include a social change, helping brand owners develop stronger ties to their consumers and this starts with a recognizable brand identity. The need to differentiate your brand is necessary but the tools to create the change are uniquely embedded in your creativity. It gives me great pleasure to curate an ebook that speaks to the root of what is necessary and beyond that how to apply it for impact. This webinar and ebook will give an in-depth analysis and explanation of fashion brand development and management. The ebook ha...

Good morning everyone, a while ago, we established that, just like every other craft, fashion is a business that requires a plethora of things to be successful, one of which is an effective retail strategy. In order to grow your brand and be successful, it is imperative to have a strategy. A strategy is your plan of action. If developed right, your strategy will improve customer retention, and help you save time and money and make your team cohesive. They are various ways to build a retail strategy, One is to take into account the type of consumers you want to cater to. First are the Patricians: These are significantly Elite people with a low need for status, very quiet signals and specific details appeal to them. These types of people will purchase luxury because they have an understanding of luxury and are fascinated by the process. Another set of consumers are the Parvenus, these set of people are social climbers who rise to a higher social class through the acquisition of wealth. T...

We cannot overemphasize the fact that fashion is a business that requires a precise strategy for its success. In running a business, many factors come to play and we cannot neglect or downplay one for the other. One of the vital factors responsible for the success of any business is "a strong brand identity" Brand identity is the visible element of a brand, that identify and distinguish the brand in consumers' minds. I'd like to highlight a few things; Your brand identity is not the plan, it is the guide that keeps your brand together. It isn't your marketing or PR strategy, rather it is your connector to your consumer. It is not your selling point, however, it's ethos is targeted at that ideal customer.  Your retail brand identity should work for you by: Clearly communicating the in-house mission and how it ties into your vision. It should communicate to your potential client, who you are. It should connect your story to your collection range and sales. It is...