Real Or Digital Fashion: A Lasting or Passing Trend? PT 2
Some time ago, we started a conversation on Digitalization in fashion...and we established that Digitalization would have a starring role in fashion's future, this is no longer far fetched. At present, 85 percent of fashion professionals now work from home and this new working culture relies on digital platforms for effectiveness. From instant messaging and emails to video calls, and with a doubled increase in slack users as well as an increase in Zoom shares, we have seen digital platforms being utilized as virtual workspaces. As a result of the pandemic, we have seen brands relying less on influencer strategy, Fashion brands are now making use of the best thing they can think of; Social Media, aside from being cheap, this method ensures that marketing and merchandising will be direct. Most recent is the announcement by The British Fashion Council that the next London Fashion Week will be a digital event combining men's and women's wear. BFC chief executive Caroline ...